Marketing Technology Product Manager

Job Locations
US-CA-San Francisco


At First Republic, we care about our people. Founded in 1985, we offer extraordinary client service in private banking, private business banking and private wealth management. We believe that personal connections are everything and our success is driven by the relationships we form with our colleagues and clients. You’ll always feel empowered and valued here. 


Incredible teams doing exceptional work, every day

The Marketing and Communications group provides the tools, resources and guidance to support our bankers and wealth managers in growing existing client relationships and building new ones. We serve as a strategic partner to our stakeholders in helping to maintain a best-in-class Net Promoter Score through safeguarding and promoting our brand of exceptional client service.


First Republic is an ultra-high-touch bank that provides extraordinary client service.


We recognize that our competitive advantage starts with our people and our culture. At First Republic, we work hard to bring our values to life every day and that is exemplified in this role by moving forward and moving fast as one collaborative team. If you are looking for an opportunity to contribute and grow your expertise in a fast-paced environment, First Republic is the place for you. We have exceptional people focused on providing extraordinary service.


The First Republic Marketing Technology team is responsible for the implementation, integration and optimization of our martech stack to support business goals.


In this role, you will own the overall management and execution of the Seismic Sales Enablement platform.  You will have demonstrated leadership competencies, and work closely with internal and external business partners in service of enabling this robust suite of tools. You will work closely with marketing colleagues and our IS teams to deliver the next phase(s) of the platform throughout the Seismic lifecycle.


Additionally, you will have demonstrated experience with, and an understanding of digital marketing best practices to support a high touch business model. In this role you will work closely with the integrated marketing communications team, the project management team and others and will serve as the Seismic subject matter & strategic advisor on behalf of the marketing organization.


What you’ll do as a Marketing Technology Product Manager:

  • Serve as the subject matter expert (SME) for the Seismic platform, and other associated technologies.
  • Responsible for incorporating ongoing market research, vendor enhancements and stakeholder feedback on features and priorities to optimize the platform and drive long-term strategy.
  • Understand user/business requirements and collaborate with IS partners to deliver on them.
  • Serve as an SME for API integrations with the platform; manage existing integrations and custom API web services. Work with the corporate project management office (PMO) for ongoing implementation efforts.

Total ownership of the processes around the following;

  • Enhancements and integration
  • Usability and Adoption
  • Metrics & KPI’s

In partnership with the Integrated Marketing team;

  • Advise and optimize sales enablement execution
  • Assist with Seismic database management; data normalization, custom fields, attributions, tags, marcom segmentation.
  • Create and deliver user training on the platform.
  • Be a trusted advisor within the marketing technology team.
  • Collaborate exceptionally well with key partners. Be open to new ideas and bring a constantly evolving learning mindset with an eye on taming the complexity of a growing martech stack.
  • Work closely with the in-house development team to manage product backlog/ongoing enhancements to the platform.


You could be a great fit if you have:

  • Be helpful. Be collaborative. Be a leader. 
  • Superior problem solving, analytical and decision-making skills.
  • Ability to interpret data and trends, diagnose problems and formulate effective action plans to resolve issues.
  • Excellent written and verbal communication skills.
  • Ability to communicate to internal customers, vendors, business and technical stakeholders.
  • Comfortable communicating with senior leadership.
  • Advanced user administrator of Seismic.
  • Minimum 3+ years of hands-on marketing automation product leadership experience.
  • Seismic certification preferred.
  • Knowledge and experience with SOAP and REST API integrations.
  • A deep technical understanding of underlying Seismic system processes.
  • Experience in Agile methodology, and working with cross functional teams.


Job Demands:

  • Must be able to review and analyze data reports and manuals; must be computer proficient.
  • Must be able to communicate effectively via telephone and in person.
  • Must be able to travel as position requires.

Own your work and your career - apply now

Are you willing to take initiative and make decisions? Are you willing to go the extra mile because you love what you do and how you can contribute as a team? Do you want the freedom to grow and the opportunity to take charge of your own career? If so, then come join us.


We want hard working team players. You’ll have the independence to learn, lead and drive change. A culture of extraordinary service, empowerment and stability—that’s the First Republic way. Come join us!


This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. The Company is an equal opportunity employer. In this regard, the Company makes reasonable accommodations for qualified applicants and employees with disabilities in order to enable them to perform all essential job functions, unless doing so creates an undue hardship.


First Republic is subject to federal laws that restrict the employment of individuals with certain types of criminal histories, including FDIA Section 19 and FINRA. To the extent not inconsistent with our obligations under those federal laws and regulations, First Republic will consider qualified candidates with criminal histories in a manner consistent with the Los Angeles and San Francisco ban-the-box laws.


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