Senior Manager, Digital Adoption and Engagement

Job Locations
US-NY-New York | US-NY-New York
Digital Channels


At First Republic, we care about our people. Founded in 1985, we offer extraordinary client service in private banking, private business banking and private wealth management. We believe that personal connections are everything and our success is driven by the relationships we form with our colleagues and clients. You'll always feel empowered and valued here.

Incredible teams doing exceptional work, every day

The Digital Channels team is responsible for client-focused digital experiences that support our Consumer Private Banking, Corporate, and Private Wealth Management businesses. We are seeking an energetic adoption and engagement manager to play a key role in promoting the products and features we offer our clients across online and mobile.  This role is an opportunity to be part of a growing company and team.


What you’ll do as a Senior Manager, Digital Adoption and Engagement


  • Be relentless about finding opportunities to increase awareness, adoption and increased usage of our digital products and features across online banking and our mobile apps
  • Define and execute go-to-market strategies that measurably increase client digital engagement
  • Develop and execute cross-channel campaigns (online properties, hard copy collateral, direct mail, email, events etc.) to support adoption and engagement goals
  • Position our digital products and features, driving messaging across product and outbound channels and evangelizing our digital offerings internally and externally
  • Identify key audiences and segments to focus on, and build plans that support these goals
  • Establish engagement goals for key campaigns. Develop KPI and measurement frameworks
  • Understand our clients and the industry in order to bring the voice of the customer to the digital team’s decisions
  • Help shape the product roadmap with product, design and analytics teams to solve clients’ most pressing needs.  Partner with central marketing on key initiatives.


You could be a great fit if you have:

  • 5+ years of experience in relevant roles (digital, product, lifecycle, or integrated marketing or relevant business strategy roles)
  • Demonstrated track record of creating customer segment-driven campaigns to drive new customer acquisition, deepen engagement and retention
  • Bank and/or financial services experience
  • People leadership experience
  • Best-in-class verbal and written communicator. Strong writing a must.
  • BA/BS degree

Preferred Qualifications

  • You’re a self-starter who loves to own things end-to-end and makes things happen amidst competing priorities and tight deadlines.
  • You get things done. You achieve results on time, communicating progress along the way.
  • You’re curious. You’re always learning. You don’t need to be asked to think outside the box.
  • You understand and leverage the science side of the ‘art and science’ of customer engagement.
  • Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our clients and bankers.
  • You bring great ideas to the table and seek input from others to make ideas even better.

You have

  • Expertise in digital product promotion / marketing – web and app experience preferred, fintech experience a plus
  • Proven track record of developing and executing high impact go-to-market strategies
  • Experience in customer lifecycle strategy and execution
  • Ability to conduct, synthesize and apply user insights, research and testing to strategy
  • Small business marketing experience a plus


Job Demands:

  • Must be able to review and analyze data reports and manuals; must be computer proficient.
  • Must be able to communicate effectively via telephone and in person.


Own your work and your career — apply now

Are you willing to go the extra mile because you love what you do and how you can contribute as a team? Do you want the freedom to grow and the opportunity to take charge of your own career?  If so, then come join us.


We want hard working team players. You’ll have the independence to learn, lead and drive change. A culture of extraordinary service, empowerment and stability — that’s the First Republic way.


We believe that a diverse range of backgrounds and ideas has and will continue to be fundamental to the future success of First Republic.


If you are curious to learn more about this opportunity, we'd love to hear from you.


This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. The Company is an equal opportunity employer. In this regard, the Company makes reasonable accommodations for qualified applicants and employees with disabilities in order to enable them to perform all essential job functions, unless doing so creates an undue hardship.


First Republic is subject to federal laws that restrict the employment of individuals with certain types of criminal histories, including FDIA Section 19 and FINRA. To the extent not inconsistent with our obligations under those federal laws and regulations, First Republic will consider qualified candidates with criminal histories in a manner consistent with the Los Angeles and San Francisco ban-the-box laws.


For New York City-based roles: Mayor Bill de Blasio announced that, effective December 27, 2021, all private sector employers in New York City will be required to ensure that their employees are vaccinated against COVID-19 to attend work in the office. Reasonable Medical or Religious Accommodations may be requested if applicable to you. Please view New York’s Guidance on Accommodations for Workers for more information.


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