• Digital Marketing Manager, Email

    ID
    2017-3960
    Job Locations
    US-CA-San Francisco
    Category
    Marketing
  • Overview

    Role Overview:
    The Digital Marketing Manager, Email will be responsible for elements of our email marketing channel including email production and operations, campaign planning, segmentation, configuration of email series for automation, email execution and QA, reporting and analytics, and optimization.


    Team Overview:
    The Marketing team works with clients and internal colleagues to tell the story of extraordinary service at First Republic. The Campaign and Email Management team helps strategize, develop and execute email campaigns to First Republic clients, prospects and employees.

    Responsibilities

    • Ensure that all emails you develop and deploy to clients and prospects are on-brand and deliver the best possible user experience,
    • Roll up your sleeves and execute while also seeing the broader team vision
    • Balance strategic, creative, and analytical thinking to be able to execute on marketing and business unit goals,
    • Infuse your knowledge of email best practices including design, deliverability and CAN-SPAM throughout work of the team,
    • Work closely and build relationships with business unit Marketing Managers and external email vendors,
    • Collaborate with marketing team members on strategy, copywriting, design and user experience,
    • Work with Quality Assurance to define test cases and conduct QA testing on email deployments,
    • Assist with development of our email marketing roadmap and strategies that support our business objectives,
    • Perform duties & responsibilities specific to department functions & activities or as assigned by supervisor.
    • Participate in the development of department policies and/or procedures and assist with client specific projects as assigned.
    • Responsibilities include the following:  1) adhering to and complying with the applicable, federal and state laws, regulations and guidance, including those related to Anti-money laundering (i.e. Bank Secrecy Act, US PATRIOT Act, etc.) 2) adhering to Bank policies and procedures, 3) completing required training,  4) identifying and reporting suspicious activity to the AML Officer, and 5) knowing and verifying the identity of any customer(s) that enters into a relationship with the Bank.

    Qualifications

    Skills, Knowledge, & Abilities:

    • Minimum 3-5 years of experience in a related role, of Email, Digital Marketing or related experience,
    • BA/BS degree, Marketing or Business degree preferred; or equivalent work experience,
    • Basic ability to use HTML/CSS to create and refresh email templates required,
    • IMB Watson/Silverpop experience, or other leading email platform experience,
    • Fast but accurate execution—you can launch complex campaigns, drip programs, and list segmentation, without errors,
    • Clear, confident and compelling communication (verbal and written skills).
    • Ability to deliver presentations and influence others with confidence and ease,
    • Highly organized, acute attention to detail,
    • Must have strong project management skills. Ability to juggle multiple projects, to prioritize, to provide consistent follow through, flexible and able to shift gears and move fast,
    • Provide extraordinary service to our clients – business units, partners, marketing team members,
    • And have fun!

     

    Mental/Physical Requirements:

    • Vision must be sufficient to read data reports, manuals and computer screens.
    • Hearing must be sufficient to understand a conversation at a normal volume, including telephone calls and in person.
    • Speech must be coherent to clearly convey or exchange information, including the giving and receiving of assignments and/or directions.
    • Position involves sitting most of the time, but may involve walking or standing for brief periods of time.
    • Must be able to travel in a limited capacity.

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