• Business System Analyst - Digital Marketing

    Job Locations
    US-CA-San Francisco
    Information Services
  • Overview

    Digital Technologies - Digital Marketing team is looking for a Business Systems Analyst. In this role, you will work with both IT teams and other internal organizations to gather requirements associated with Marketing initiatives. The Business Systems Analyst reviews and communicates business objectives and translates into technology-specific requirements. The position will also collaborate closely with business and technical resources in support of various testing activities and phases. This covers creating requirements for components of the system created by internal FRB IT groups, as well as vendor platforms. This position will be responsible for leveraging advanced analytical, research and problem-solving skills to define innovative technology solutions in cooperation with developers to meet business objectives.


    The Business Systems Analyst will also perform analysis and design activities on complex IT initiatives by eliciting, defining, validating and translating business functional, non-functional and information objectives, then validating them when implemented, as well as preparing status updates on a regular basis to all stakeholders.


    The ideal candidate will possess a deep and broad understanding of Information Technology best practices and processes. Additionally, a strong and demonstrated strength in planning, tracking and reporting on distributed project tasks.

    The Business Systems Analyst reports to the Director of Digital Marketing Technologies.


    • Elicit, analyze, validate and manage technical requirements definition, flows, and deliverables for projects.  Perform this by working with business partners to understand work effort requirements and then translate into IT actionable tasks. 
    • Working closely with the IT team to deliver solution design documents and requirements.  Partner closely with technical teams supporting data movement, application development, and testing. 
    • Diligently support and lead where needed various activities between the teams to ensure the business and technical requirements and objectives are met. Ensure appropriate project documentation is compiled and proper review and approvals from respective teams as gathered and collated.
    • Contribute to the overall system(s) design.  Evaluate current processes and procedures to ensure relevance and accuracy.  Make recommendations for changes and keep documentation current.
    • Perform as the subject matter expert on the various consumer banking systems and processes assigned.  Inclusive of this is gathering a deep understanding of the data within the systems and business processes supported by the system(s).
    • Build critical working relationships with the business and users communities through gathering a thorough understanding of the business models and processes employed. 
    • Specify and fully document application customizations that would bear scrutiny by an internal audit or external regulators
    • Perform duties & responsibilities specific to department functions & activities.
    • Performs other duties & responsibilities as required or assigned by supervisor.

    • Responsibilities include the following: 1) adhering to and complying with all applicable, federal and state laws, regulations and guidance, including those related to Anti-Money Laundering (i.e. Bank Secrecy Act, USA PATRIOT Act, etc.), 2) adhering to Bank policies and procedures, 3) completing required training, 4) identifying and reporting potential suspicious activity to the BSA/AML Officer, and 5) knowing and verifying the identity of any customer(s) that enters into a relationship with the Bank

    • Critical features of this job are described under the items above. They may be subject to change at any time due to reasonable accommodation or other reasons. This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.



    • Must have excellent analytical skills
    • Excellent communications and writing skills
    • Should have familiarity with digital marketing concepts such as advertising networks, AdWords, multi-channel campaigns, SEO, content personalization, A/B test, funnel & attribution reports, etc
    • Proficient in software development life cycle – including requirement analysis, preparing high - level program technical specifications after analyzing business requirements, design, development, testing, implementation, documentation, and troubleshooting in various capacities ranging from Team Member to a Project Leader under tight deadlines
    • Experience with Agile software development methods
    • Supports the process of translating business needs into formal deliverables
    • Participates in the design, development, and implementation of technology solutions to satisfy internal and external regulatory requirements.
    • Expertise in innovation & the ability to think strategically about how to advance business-led solutions
    • Proven ability to build strong, cohesive partnerships with internal and external stakeholders
    • Strong sense of prioritization and execution against critical deliverables, coupled with a sense of personal ownership for key projects/issue resolution
    • A track record demonstrating a high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership
    • Team player
    • Provides extraordinary service
    • Furthers the First Republic Bank culture and values


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed