• Director, Client Marketing

    ID
    2018-7055
    Job Locations
    US-CA-San Francisco
    Category
    Marketing
  • Overview

    First Republic is an ultra-high-touch bank that provides extraordinary client service. We believe that one-on-one interactions build lasting relationships. We move quickly to serve our clients’ needs so that their financial transactions are handled with ease and efficiency. Client trust and security are paramount in our line of business. Ultimately, our goal is unsurpassed client satisfaction which will lead to personal referrals – our number one source of new business.


    We recognize that our competitive advantage starts with our people and our culture. At First Republic, we work hard and move quickly as a very coordinated team. If you are looking for an opportunity to grow and contribute in a fun, fast-paced environment, First Republic is the place for you. We have exceptional people focused on providing extraordinary service.

     

    Providing extraordinary service is the cornerstone of our approach to growing existing client relationships and acquiring new ones. In the Marketing and Communications department, we aim to both share this value proposition with current and prospective clients, as well as provide extraordinary service ourselves to all constituents of First Republic.

     

    The Director, Client Marketing will work closely with the Chief Marketing and Communications Officer (CMCO) on executive-level marketing initiatives and projects. This includes developing a roadmap to achieve objectives, communicating progress, gathering input and feedback from key constituents, and measuring and reporting results.

     

    This role requires the ability to think creatively and with imagination, respond quickly to requests while remaining flexible to changes, and excellent leadership, relationship management, and communication skills. A demonstrated proficiency in leveraging data to measure and report results is a must. Success in the position over time also requires a passion for and knowledge of the Bank’s business model, value proposition, heritage and culture.

    Responsibilities

    Duties and Responsibilities: 

    • Serve as the marketing director for key enterprise objectives as directed by the CMCO, including but not limited to: Supporting our efforts in marketing First Republic as part of our external recruiting activities, as well as promoting increased adoption and usage of benefits; Growing brand awareness and lead generation for more bespoke lines of business; Leading various executive projects and initiatives as part of the department’s overall roadmap.
    • Working alongside the CMCO, assume ownership of the Bank’s heritage initiative, including the continual updating of content related to our history and culture. Establish and implement creative new ways of leveraging the First Republic story both externally and internally, across multiple channels and activities.
    • Manage related budgets, including establishing key performance metrics, reporting on results, evaluating success and adjusting accordingly.
    • Collaborate effectively with other department teams, and communicate and interface with other enterprise and department leaders as a representative of the CMCO.
    • Maintain our high standards of excellent execution and exceptional service as a steward of the brand and representative of the department.
    • Travel as needed to markets outside of San Francisco, which include but are not limited to New York, Boston, Los Angeles, San Diego, Portland, OR, Palm Beach, FL and Jackson, WY.
    • Adhere to all related regulatory and privacy requirements.

    Qualifications

    Skills, Knowledge and Abilities:

    • Experienced in Microsoft Office
    • Able to interpret strategic direction and both develop and execute on corresponding tactics, working with autonomy and independence
    • Strong project management and organizational capabilities, with an exceptional attention to detail
    • Strong budgeting capabilities, along with proven reporting and analysis skills
    • Excellent verbal, written and visual communications skills
    • Skilled at building networks and interpersonal relationships
    • Skilled at leading a team in multiple locations
    • Team player and collaborator, who can lead through influence
    • Provides extraordinary service and embraces the Bank’s culture and values

    Physical Requirements:

    • Vision must be sufficient to read data reports, manuals and computer screens.
    • Hearing must be sufficient to understand a conversation at a normal volume, including telephone calls and in person.
    • Speech must be coherent to clearly convey or exchange information, including the giving and receiving of assignments and/or directions.
    • Position involves sitting, standing and walking.
    • May be required to lift 25-50 lbs.
    • Must be able to travel as required.

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