• Marketing Communications Specialist

    ID
    2019-7338
    Job Locations
    US-CA-San Francisco
    Category
    Marketing
  • Overview

    First Republic is an ultra-high-touch bank that provides extraordinary client service. We believe that one-on-one interactions build lasting relationships. We move quickly to serve our clients’ needs so that their financial transactions are handled with ease and efficiency. Client trust and security are paramount in our line of business. Ultimately, our goal is unsurpassed client satisfaction which will lead to personal referrals – our number one source of new business.


    We recognize that our competitive advantage starts with our people and our culture. At First Republic, we work hard and move quickly as a very coordinated team. If you are looking for an opportunity to grow and contribute in a fun, fast-paced environment, First Republic is the place for you. We have exceptional people focused on providing extraordinary service.

     

    The Integrated Marketing Communications (IMC) team partners closely with business stakeholders and project teams across First Republic on corporate and marketing communications, messaging strategy, sales empowerment, project management and channel management. We operate as a centralized and service-oriented team to protect First Republic’s established brand tone and voice and ensure consistent and compliant messaging standards across deliverables.

    Responsibilities

    Role Overview:

    The Marketing Communications Specialist will be responsible for supporting IMC Marketing Communications Managers in creating and managing communications plans and marketing resources related to new initiatives and the products and services of First Republic Bank. This role will include extensive project management, writing and editing of external and internal communications and strategic thinking.

     

    Responsibilities and Duties:

    • Gain deep understanding of First Republic business and Integrated Marketing Communications program
    • Build strong relationships with business unit partners and cross functional SMEs to brainstorm, plan and accomplish deliverables efficiently
    • Write, proofread and edit a wide variety of communications, including marketing collateral, presentations, product sheets, RFPs, blog posts, letters, FAQs and talking points
    • Translate financial, legal or technical terminology into clear, conversational language
    • Discover opportunities for new communications and campaigns by staying connected to various First Republic communities and participating in meetings, events, etc. to help spread awareness and information across the company
    • Support content development for our internal communications channels: Employee Newsroom, Employee Newsletter and employee-facing digital signage
    • Support delivery and communications for company-wide and targeted internal distributions
    • Work closely with compliance and legal teams to ensure materials are compliant and meet regulatory expectations in addition to brand standards and guidelines
    • Optimize tracking techniques, evaluate plans and continually improve the effectiveness of outreach strategies and deliverables
    • Ensure marketing colleagues are aware of and understand key business initiatives
    • Direct external agency partners and other vendors on projects, timelines, budgets and deliverables
    • Manage major risks and issues through effective contingency plans and proper escalation

    Qualifications

    SKILLS, KNOWLEDGE, AND ABILITIES:

    • Minimum 5 years of experience in a related role; banking and financial services experience is required.
    • Degree in Communications, Advertising, Marketing or Business is ideal
    • Highly motivated self-starter with a desire to work in a cross-functional, fast-paced environment
    • Collaborative and “hands-on” leader and team player who builds strong relationships internally and externally and works well under pressure, thriving under tight deadlines
    • Excellent verbal and written skills, with a strong command of grammar, spelling and style
    • Can analyze complex problems and situations and is solutions driven
    • Eye for design, layout and formatting
    • Excellent organizational and time management skills with ability to coordinate numerous projects simultaneously
    • Flexible and adaptive to changing priorities
    • Sound judgment and impeccable discretion in handling sensitive and confidential information
    • Embodies our corporate values of providing extraordinary service, doing the right thing, and more

    PHYSICAL/MENTAL REQUIREMENTS:

    • Vision must be sufficient to read data reports, manuals and computer screens.
    • Hearing must be sufficient to understand a conversation at a normal volume, including telephone calls and in person.
    • Speech must be coherent to clearly convey or exchange information, including the giving and receiving of assignments and/or directions.
    • Position involves sitting most of the time, but may involve walking or standing for brief periods of time.
    • Must be able to travel in a limited capacity.

     

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