• Manager SEO & Web Analytics

    ID
    2019-7371
    Job Locations
    US-CA-San Francisco
    Category
    Marketing
  • Overview

    The Manager of SEO/Web Analytics is a highly visible role that will play a critical part in creating the foundational framework to build and execute the SEO strategy in the Marketing function for the Eagle Lending Department at First Republic.  Eagle Lending is leading the bank on how to leverage data and technology to acquire and engage the next generation of First Republic clients.

    This is an exciting opportunity to build an SEO discipline from scratch that may eventually be leveraged by the entire organization.  This person needs to be able to balance talent/skills with sound judgement to make the appropriate business decisions.  The ideal candidate for this role will have expertise in SEO strategy and analytics combined with downstream web analytics.  They will also possess a solid understanding of performance channel’s ecosystem and how the channel-level changes drive overall performance. If you’re passionate about defining the SEO strategy for an organization and are interested in working in a dynamic, fast-paced environment at a top rated private bank, we would love to hear from you!

    Responsibilities

    • Implement on-page SEO optimization - formatting, URL, meta-descriptions, navigation, organic blogging etc.
    • Implement off-page SEO tactics – building across social media, article, etc.
    • Optimize keyword use and effectiveness while troubleshooting and working towards improving poor rankings; hands-on experience with competitor analysis; experience with device level optimization (ex: mobile)
    • Optimize overall content strategy based on user feedback to enhance the quality score
    • Develop a strong understanding around overall performance marketing ecosystems and make the right decisions using an incremental approach
    • Create and track reports for traffic and keyword performance
    • Create scalable and template-based solutions
    • Implement web analytics tools to measure the yield/effectiveness of quality SEO, including:
      • Top-of-funnel performance and breakdown by different filters – ex: personas, geos etc.
      • Multi-channel attribution and how to bucket the insights in an actionable manner
      • Effective ways to visualize the customer journey

    Qualifications

    Experience/Skills:

    • 2+ years of SEO and web analytics experience
    • BS or MS degree in Engineering, Computer Science, Math, Physics, Statistics or related quantitative field
    • 2+ years of experience as a part of data, analytics or business intelligence team
    • Strong SQL skills with the ability to perform effective querying involving multiple tables and subqueries
    • Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units
    • Advanced understanding and application of experimentation techniques with a relentless focus on test and learn based on hypotheses
    • Experience with A/B & Multivariate testing (MVT) in a multi-channel setting
    • Proficiency with reporting/instrumentation tools
    • Preferred skills:
      • Programming experience in one or more of the following: Java, Python, R, and/or C, C++
      • Advanced Tableau coding skills with a track record of developing visualizations that drive and optimize business outcomes
      • Adobe Analytics

    Behavioral Competencies:

    Critical Thinking: able to demonstrate exceptional analytical thinking and coherent decision making processes

    Thought Leadership: able to provide excellent thought leadership to guide the organization both tactically and strategically

    People Leadership: effectively collaborate and work with influence in a matrixed environment

    Strategic Approach: build solutions for the long term – ex: think through what content would help the rankings, publish case studies and optimize long form content in conjunction with the Content Strategy Team

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