The Manager of SEO/Web Analytics is a highly visible role that will play a critical part in creating the foundational framework to build and execute the SEO strategy in the Marketing function for the Eagle Lending Department at First Republic. Eagle Lending is leading the bank on how to leverage data and technology to acquire and engage the next generation of First Republic clients.
This is an exciting opportunity to build an SEO discipline from scratch that may eventually be leveraged by the entire organization. This person needs to be able to balance talent/skills with sound judgement to make the appropriate business decisions. The ideal candidate for this role will have expertise in SEO strategy and analytics combined with downstream web analytics. They will also possess a solid understanding of performance channel’s ecosystem and how the channel-level changes drive overall performance. If you’re passionate about defining the SEO strategy for an organization and are interested in working in a dynamic, fast-paced environment at a top rated private bank, we would love to hear from you!
Critical Thinking: able to demonstrate exceptional analytical thinking and coherent decision making processes
Thought Leadership: able to provide excellent thought leadership to guide the organization both tactically and strategically
People Leadership: effectively collaborate and work with influence in a matrixed environment
Strategic Approach: build solutions for the long term – ex: think through what content would help the rankings, publish case studies and optimize long form content in conjunction with the Content Strategy Team