• Marketing Product Manager, Marketo

    ID
    2019-8115
    Job Locations
    US-CA-San Francisco
    Category
    Marketing
  •  

    Product Manager, Marketing Technology - Marketo Administrator 

    San Francisco, CA 

     

    At First Republic, we care about our people. Founded in 1985, we offer extraordinary client service in private banking, private business banking and private wealth management. We believe that personal connections are everything and our success is driven by the relationships we form with our colleagues and clients. You’ll always feel empowered and valued here.

     

    Incredible teams doing exceptional work, every day
    The Marketing and Communications group provides the tools, resources and guidance to support our bankers and wealth managers in growing existing client relationships and building new ones. We serve as a strategic partner to our stakeholders in helping to maintain a best-in-class Net Promoter Score through safeguarding and promoting our brand of exceptional client service.

     

    The First Republic Marketing Technology and Data team is responsible for the implementation and integration of our martech stack and stewardship of our future tech roadmap to support business goals. The Product Manager – Marketo Administrator will oversee the administration and optimization of our marketing & email automation platform (Marketo Engage) together with Adobe add-on products (e.g. Audience Manager) to build a unified and robust campaign management ecosystem.

     

    The ideal candidate has demonstrated competencies in being analytical, tactical and strategic, and has experience in the Marketo platform or a similar marketing automation tool. The candidate will have experience with, and an understanding of digital marketing best practices to support a high touch business model. The candidate will work closely with the email marketing team, the data analytics team, the project management team and will serve as a subject matter expert on the platform.

     

    What you'll do as a Product Manager, Marketing Technology - Marketo Administrator : 

    • Serve as the subject matter expert (SME) for the Marketo platform, and other associated technologies (Adobe Audience Manager as an example) within the marketing organization. Responsible for incorporating ongoing market research, vendor enhancements and stakeholder feedback on features and priorities to drive long-term strategy for the platform.
    • Serve as the Marketo platform SME for ongoing corporate project implementations.
    • Work closely with the campaign management team to advise and optimize campaign execution, define client segmentation, journey and business rules. Monitor email deliverability and list hygiene to ensure optimal inbox placement and privacy compliance. Assist with lead database management; data normalization, custom fields, attributions, tags, list segmentation.
    • Work with the data team to identify relevant data sources and help with data visualization requests. Create user & management dashboards.
    • Serve as an SME for API integrations with the platform; manage existing integrations and custom API web services
    • Be a trusted advisor within the marketing automation tech stack, collaborate with key partners and additional martech tools to bring innovation to digital initiatives at First Republic.
    • Work closely with the in-house development team to manage product backlog/ongoing enhancements to the platform.
    • In conjunction with the campaign management team, create and deliver user training on the platform

     

    What skills you will use: 

    • Advanced user and administrator of Marketo
    • 3+ years of hands-on experience
    • Marketo certification preferred
    • Knowledge and experience with SOAP and REST API integrations
    • Advanced user of Salesforce; knowledge of Salesforce packages, custom fields and objects
    • Experience in database management; proficient in Excel and Google Sheets
    • An understanding of HTML in Marketo landing pages and emails
    • Be a phenomenal team player
    • Excellent written and verbal communication

     

    Own your work and your career — apply now
    Are you willing to go the extra mile because you love what you do and how you can contribute as a team? Do you want the freedom to grow and the opportunity to take charge of your own career? If so, then come join us.

     

    We want hard working team players. You’ll have the independence to learn, lead and drive change. A culture of extraordinary service, empowerment and stability — that’s the First Republic way.

     


    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records, to the extent consistent with applicable federal and/or state law.

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